ServiceNow Knowledge12 LogoThe Mobile Reach team will be presenting in a hands-on lab session, "Making Asset Management Easy with Barcode Scanners, iPhones, iPads, and ServiceNow," at ServiceNow's Knowledge 12 New Orleans (May 15-17, 2012).

On Tuesday, May 15, from 3:40 to 5:40 PM local time, Mobile Reach team members will illustrate how to build, iterate, and deploy a native mobile application that extends ServiceNow's Asset and CMDB modules to Windows Mobile barcode or RFID scanners, iPhones or iPads, BlackBerry, or other mobile devices.

Splitware AppStudio: Rapid, Code-Free Development of Native Enterprise Mobile Apps
There is no question that a native mobile app is usually “better” than a browser-based mobile app. The native user experience is smoother and more functional, and because it is less dependent on a network connection, response time is quicker and more dependable. Native apps are also capable of using all the components and accessories on the mobile device, including audio, camera, barcode scanner, fingerprint scanner, etc.

Going the native route, you can build just about anything you dream up! However, the challenge is that native mobile apps are built to each platform. So, if you want to support multiple mobile devices (say, the iPhone and a Windows PDA, because those are your company-supported platforms), you will need to write two different applications, which doubles the application development time. This brings us to the allure of browser-based mobile apps!

Mobile Apps for the Enterprise: Should I Buy or Build?

So, your mobile workers need access to their business applications while they are working outside the office. Home-office doesn’t do the trick, because your workers are really mobile. Field services, salesforce, traveling project managers, supervisors, IT service engineers, equipment inspectors, etc. You’ve tried a variety of patch-together solutions, but realize that you need something much more robust and comprehensive.

But … how to do it? If you are facing this question, you are definitely not alone!!

The classic Buy-vs-Build dilemma in software development – do I buy a product to allow me to get to market quicker, or do I hire software developers to build the perfect, custom solution – is raging in the enterprise mobility world. And the question isn’t even that black and white because there are so many options available – SaaS (Software as a Service), Open Source, frameworks, and customizable platforms – that blur the lines between buy and build so you can take advantage of the gray area between two extremes, i.e., you can buy a toolset or framework that gets you most of the way there, and then customize it to meet specific requirements.

In terms of the enterprise mobile solutions market, the choice between web-based / HTML5 applications, native applications, and hybrid applications also plays into the mix. You need to think about which mobile platforms you want to support and what tasks you want your mobile end-users to be able to perform on their mobile devices.

CeBIT Mobile Reach

The Mobile Reach Team recently attended CeBIT, a massive, international IT and Telecom conference set in Hannover, Germany. Upon invitation by the North Carolina Department of Commerce, Mobile Reach attended the show this year. Massive is almost an understatement for the sprawling Hannover Messe. The event spans over 20 buildings across a campus that’s got to be a mile or more. With companies represented from 70 countries, CeBIT 2012 covered a huge range of technologies, including robotics, games, automotive innovations, cloud computing, software, hardware, and IT and telecommunications services.

Effectively implementing and supporting enterprise mobility solutions is one of the biggest challenges for chief information officers in today’s dynamic work environment. In a recent survey by CIOInsight.com, IT leaders were asked to rank their top concerns regarding the mobile enterprise. Not surprisingly, securing corporate data was at the top of the list, as use of mobile devices introduces exposure beyond an organization’s standard well-controlled environment. Other top challenges include integrating mobility into an existing enterprise environment, supporting a variety of mobile devices, and understanding / managing costs. Complete survey results are represented in the chart below:

Enterprise Mobility Challenges

Securing Corporate Information Systems 41%
Integrating Mobile Apps With Enterprise Applications 31%
Supporting Various Mobile Devices 28%
Containing Telecom Costs 22%
Training Users 15%
Controlling Personal Use of Corporate Mobile Devices 15%
Justifying Mobile Investments 14%
Limiting Use of Unathorized of Unsupported Devices 13%

Mobile Reach understands the complexity of enterprise mobility solutions and the importance of meeting related ongoing administration and management demands. And, because implementing a successful mobile solution can offer incredible cost savings and operational advantages as well as meet expectations from employees and other stakeholders, there is often an urgency to make it happen as soon as possible. In this paper, we highlight five of the top concerns and how Mobile Reach addresses each challenge.

Mobile Reach team members are traveling to Hanover, Germany, March 5-9 for CeBIT 2012. CeBIT, with some 500,000 attendees over the course of the week, is the digital industry's biggest, most international event. Thanks to its unique combination of exhibition, conferences, keynotes, corporate events and lounges, CeBIT represents an unrivaled tool for interacting and dialoguing with the international technology community.

Trending topics at this year's CeBIT, as identified by leading thinktanks, include Big Data, Cloud Computing, Mobility and Social Media. These are the focus of the event, under the overarching theme of "Managing Trust - Trust and security in the digital world." Solutions and concepts dedicated to these topics will be featured in particular at the CeBIT Security World and the Professional Data Center, with thematic tie-ins enjoying high visibility throughout all of CeBIT.

Mobile Reach, maker of the Splitware Mobility Platform and enterprise mobility software solutions, is in Hall 12, Stand D60/1 and will be traveling and exhibiting via the North Carolina Department of Commerce.

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